PRIVACY POLICY

This Privacy Statement explains our privacy practices for our clients and web site visitors who have transactions
with us through telephone, Internet, faxes and other means of communications. In this Privacy Statement the terms
“we” and “our” refer to Ma Bicyclette including all our two locations on St. Patrick Street in Montreal, Quebec.

1. Ma Bicyclette’s Commitment to Privacy
   

   At Ma Bicyclette, we are committed to protecting and respecting the privacy of our clients and our web site visitors.
   For that reason we have taken, and will continue to take, measures that protect the privacy of personal information
   held by us.

   This Privacy Statement provides you with details regarding: (1) why we collect personal information; (2) what we do with that information; (3) the steps that we take to ensure that access to that information is secure; (4) how you can access personal information pertaining to you; and (5) who you should contact if you have questions and concerns about our policies or practices.

   Since we regularly review our policies and practices, your comments are always welcome. We reserve the right to change this Privacy Statement at any time. We will alert you that changes have been made by indicating at the top of
   the Privacy Statement the date that it was last updated. We encourage you to review our Privacy Statement to make sure that you understand how information that you provide will be used.

2. What is personal information?
   

   Personal information means information that would identify a specific individual or information that can be directly associated with an individual. Personal information does not include aggregate information from which individual identities have been removed.

3. When we collect personal information
   

   We do not automatically gather any personal information from you, except when it is provided to us voluntarily by
   the site visitor with their consent. Site visitors can visit the public sections of our website without revealing any
   personal information. Ma Bicyclette does reserve the right, however, to collect and perform statistical analysis of the internet traffic of the Ma Bicyclette website for its internal use. However, information collected does not allow Ma Bicyclette to identify any individual or any personal information of the visitor.

4. How we use personal information
   

   As part of our business operations, we hold and use certain personal information pertaining to our members in order to process your requests, provide you with client services and to understand your needs so that we can serve you better. Generally, we need to use your personal information for the following purposes:

   • To confirm your client status in order for you to receive certain promotions on value-added products that only our clients can enjoy;
   •  If you ask us to, forwarding your inquiries to a third party when resolving a client assistance case;
   • To process payment for your client request;
   • To meet regulatory or contractual requirements relating to the services and products provided to you.
5. When we share personal information
   

   As outlined above, from time to time we engage unaffiliated third parties to perform certain services or provide
   promotional services to our clients. In these circumstances, the personal information that the third party receives is limited to only the information held by us that they need in order to render their services to us.We will disclose personal information if a law, regulation, search warrant, subpoena or court order legally authorizes us or requires us to do so.

   Except as set out above, we do not sell, rent, share or disclose the personal information we hold or make our membership list available to others without your consent.

6. How long do we hold personal information?
   

   Personal information is retained only for so long as is necessary for the purpose set out above. When no longer required, we will destroy, erase or de-personalize the information. Legal requirements may necessitate our retaining
   some or all of the personal information we hold for a period of time that is longer than we might otherwise hold it.To make the site visitor’s experience on our website easier, Ma Bicyclette uses per-session “cookies” (session
   identifiers) to track the state of the visitor session. This “cookie” is destroyed when the session with our website is over

7. Accuracy
   

   To ensure that the personal information you provided is accurate, complete and up to date, we urge you to provide us with updates regarding such information and to inform us of any errors affecting the personal information that we hold.

8. Security Measures
   

   We will continue to keep in place security measures in an effort to protect the personal information held by us from
   unauthorized use, access, disclosure, distribution, loss or alteration. Access to personal information will be restricted to our authorized personnel who require the information in order to perform their duties properly. In addition, access will be limited to only that information that is strictly necessary for the performance of those duties.

9. Accessing personal information
   

   Our members are entitled to access the personal information held by us concerning them. You can access your
   personal information by making a written request to us. We will generally respond to your request for information within thirty days, unless, for reasons beyond our control, a longer response time is necessary, in which case, you will be advised accordingly.

10. Complaint process
    

    If you are not completely satisfied with or wish to submit comments concerning this Privacy Statement or its application by us, we invite you to convey your concerns or suggestions to: Ma Bicyclette, #101-2727 St. Patrick
    Street, Montreal, Canada H3K 0A8 Attention: Privacy Officer. We will reply as quickly as possible and inform you
    of the steps, if any, that have been or will be taken in order to address the concern or implement the suggestion.